Customer Satisfaction

The Japanese have a saying that translates roughly 'The customer is God.' Nikkei Business (the Japanese counterpart of Dow Jones, or the Wall Street Journal) recently did a customer satisfaction survey ranking companies based on the feedback from their customers.

The article linked to below is a summary of their results, and includes some interesting figures for the PC and automotive markets. It's really interesting to see that DELL achieved the highest customer satisfaction ranking in the PC sector. NEC, who used to own that sector almost exclusively, is now #10. There are quite a few foreign manufacturers in the top rankings. Unfortunately in the automotive sector foreign companies didn't do as well. BMW did make it to #3, while Mercedes-Benz was slotted into the #7 position. Leading the pack was Honda followed closely by Toyota.

Dell, Honda Named Best After-Sales Service Providers: Survey
- posted by tempusmaster @ 12:33 AM