Will Wonders Never Cease?

One of the staple foods of my childhood was Wonder Bread. The image of a slice of Wonder Bread, butter, gobs of peanut butter, and big spoonfuls of grape jelly still makes my mouth water like Pavlov's dogs to this day. For many of us in my generation, Wonder Bread was an institution, as faithful and trustworthy as our favorite school teacher or librarian.

But, sad to say, Wonder Bread has feet of clay. Yesterday the US Fair Trade Commission (FTC) issued a press release announcing proposed settlements in actions against Wonder Bread for making unsubstantiated claims. It seems that all those extra added suppliments like calcium, Niacin, and others that were supposed to help children's minds "work better" and help them remember things don't really live up to Wonder Bread's advertising hype.

I'm really heartbroken and depressed about this. If you can't trust Wonder Bread, who can you trust? I think I need to go comfort myself with a sandwich....

Wonder Bread Marketers Settle FTC Charges
- posted by tempusmaster @ 6:20 PM