Joe Camel Speaks Japanese!

I must have missed something somewhere along the way. All this time I thought that Joe Camel was as American as apple pie or the Marlboro man. Now I find out that Joe is actually an employee of Japan Tobacco! Of course I can't complain since I also work for a Japanese company....

JT also owns Winston as a result of having bought the tobacco related businesses of RJR Nabisco back in 1999. But the economy is in the dumps in Japan, so they are trying to expand to compensate. You would think with all the increased stress here that cigarette sales would be climbing. So, where are they looking to expand?

Food - they already have a significant food preparation business, and just bought a chain of Japanese bakeries. Now they are expanding their pharmaceutical business (I guess it's natural extension from cigarettes to other types of drugs), and they want to promote overseas sales....

Don't hold your breath, or at least don't inhale.

Japan Tobacco looks to boost overseas sales
- posted by tempusmaster @ 11:26 PM